Tool Name: Google Adword: Keyword Tool

Cost: Free

Date Tested: 8/21/2009

Purpose: A keyword research tool from Google

Pros: Next to the Overture’s Keyword tool, this is the best tool out there for keyword research.  This tool allows you to input a list of keywords as well as giving you the option to find synonyms for those keywords. This is an excellent feature that sets itself apart from the rest of the tools.  Also, a feature that I haven’t used often but is available is generating keywords by inputting a website.  There are three types of keyword matches; “Broad”, “Phrase”, or “Exact” to get data.

Cons: This is not a “ one stop do-it all Keyword research tool” because of it doesn’t provide data from Yahoo, Live/Bing or Ask.

Conclusion: This tool is great because you are getting the data straight from Google. The synonyms option for this tool allows you to find other keywords in the category or alternative words which you may have overlooked.  This will help you avoid using the same keyword over and over. This tool should be used for most of your KW research because it comes from Google and it’s provides the best data but with that said we should be using SEO book’s KW tool as well as Overture’s Keyword tool.

Grade:  A -

Google Keyword Suggestion Tool